About Sameera

DSC09140 copy.jpg


Sameera Ahmed

Sameera is an ambitious entrepreneur who has developed her career in training, especially in projects aiming towards empowering the concept of self development, leadership skills; she has managed major projects on national and regional level in the last 7 years with targeted number of beneficiaries exceeding 8500 trainees and over 1000 training days in total.

During her earlier career stages she acted as key accounts executive at Legend PAPI “March-1999” until her last official position as an employee at Bahrain Institute for Banking & Finance as Special Projects and Business Development Manager. Sameera has accumulated over 22 years of experience in Management, Training and Development, Marketing, Sales, Business Development & Customer Service Field, today she is the owner and the “Chief Initiatives Officer” in her own company (Mubadara for Business Consultancy) and she provides consultations services and highly contextualized training workshops for many organizations both locally and regionally in both Arabic and English, developed to match the cultural and environmental background of her audiences.

In addition, she has experience in delivering Leadership and Management (ILM-UK) trainings, Sales and Marketing programs with Institute of sales Management (ISMM-UK) and Coach Training Programs by Association of Coaching-UK and co-delivered programs which are approved under International Coach Federation (ICF).

Field Experience:

Sameera facilitates over 180 practical, high-energy training workshops and programs targeting over 1500 participants each year in many domains.

Recognized locally as one of the aspiring thinkers in the field of training and development, coaching, and marketing and sales. She has been featured regionally in multiple programs to empower youth, entrepreneurs, young professionals and other fields executives & professionals.

She applies the concept of (Play Think Learn) strategy in facilitating her training sessions, where participants are required to perform 80% of the concepts learned during the sessions via highly interactive activities and role plays then reflect their learning, such model enables trainees to better learn and have an in-depth underrating of the learning outcomes.

Sameera was named one of the top 100 women influences in Bahrain in years 2017-2018-2019 by Business in Gulf and The Start Up magazines for her contribution in training field.

Academic Qualifications:

  • BSc in Marketing & Management – University of Bahrain

Professional Qualifications:

  • SHRM Certified Professional – CP – (USA)
  • Professional Certified Coach by International Coach Federation- PCC-ICF (USA).
  • Diploma in Leadership & Management from Chartered Management Institute (UK) – Level Five.
  • Certified Organizational Coach by Association of Coaching (UK)
  • Experienced Trainer with (ILM) and (ISMM) both are UK based awarding bodies


Sameera is a board member in Bahrain Society for Training and Development, she is handling the Director of Professional Development and Youth Leadership Programs.

She is the current International Coach Federation – Bahrain Chapter’s President.

Training Areas of Expertise:

Sameera has designed and facilitated many training programs throughout her career, below is a list of few areas:

  • Coaching & Mentoring Skills
  • Creative Thinking& Innovation
  • Emotional Intelligence
  • Customer Service Excellence
  • Communication Skills
  • Creative Problem Solving
  • Leadership
  • Marketing & Sales
  • Teamwork
  • Time & Stress Management
  • Business Model for Start ups
  • Presentation Skills
  • Train the Trainer
  • Youth Development Programs