About Sameera

Coach Sameera Baba – MCC – ICF

Sameera is an ambitious entrepreneur who has developed her career in training, especially in projects aiming towards empowering the youth development, leadership skills, and self-development; she has managed major projects on national and regional levels in the last 7 years with a targeted number of beneficiaries exceeding 9000 trainees and 1000 training days in total.

During her earlier career stages, she acted as a key accounts executive at Legend PAPI “From march-1999” until her last official position as an employee at Bahrain Institute for Banking & Finance as Special Projects and Business Development Manager. Sameera has over 22 years of experience in Management, Training and Development, Marketing, Sales, Business Development & Customer Service Field; today, she is the owner and the “Chief Initiatives Officer” of her company (Mubadara for Business Consultancy). She provides consultation services and highly contextualized training workshops for many local and regional organizations in Arabic and English, developed to match her audiences’ cultural and environmental backgrounds.

In addition, she has experience in facilitating Leadership and Management (ILM-UK) training, Sales and Marketing programs with the Institute of Sales Management (ISMM-UK), and Coach Training Programs by the Association of Coaching-UK and facilitated training programs which are accredited by International Coach Federation (ICF).

Field Experience

Sameera presents over 130 practical, highly energetic training workshops and programs each year in many domains targeting over 2000 participants yearly.

Recognized locally as one of the aspiring thinkers in training and development, coaching, marketing, and sales. She has been featured regionally in multiple programs to empower youth, entrepreneurs, young professionals, and other fields executives & professionals.

She created and applied the concept of (Play Think Learn) strategy in facilitating her training, where trainees are required to perform 80% of the concepts learned during the sessions via highly interactive activities and role plays and then reflect on their learnings, the such model enables trainees to better learn and have an in-depth underrating of the learning outcomes.

She is also a creator for (i_reflect) product line, including facilitation and coaching tools and reflective journals.

Sameera was named one of the top 100 women influencers in Bahrain in 2017-2018-2019 by Business in Gulf and The Start-Up magazines for her contribution to the training field.

Academic Qualifications:

  • BSc in Marketing & Management – University of Bahrain

Professional Certificates & Qualifications:

  • Master Certified Coach-MCC- International Coaching Federation-ICF.
  • Senior Practioner – EMCC – EIA
  • Coach/Mentor Supervisor – EMCC – ESIA
  • Professional Agile Coach – ICP-ACC-IC Agile
  • Professional Product Owner I – Scrum.org
  • Introduction to Innovation – Applied Innovation Institute
  • Certificate in Using Instructional Materials and Technology to Promote Learner Engagement – Quality Matters
  • Certified Professional Scrum Master I & II– Scrum.org
  • Certificate in Teaching Online – An Introduction to Online Delivery – Quality Matters
  • Certificate in Connecting Learning Outcomes and Assessment – Quality Matters
  • Certificate of Completion in Peer Review Course – Quality Matters
  • Certificate of Completion in Applying the Quality Matter Rubric-Quality Matters.
  • Agile Team facilitation – IC Agile Professional Certification – IC Agile
  • SHRM Certified Professional – CP
  • HABC- Level Three – International award in Delivering Training
  • Diploma in Leadership & Management accredited by the Chartered Management Institute, UK, Bahrain Institute of Banking and Finance (BIBF), Bahrain.
  • Essential Training for Assessors and Quality Assurance – City and Guilds (ILM) – QFBA-Qatar.
  • Occupational testing course certified by SHL-Level One, Bahrain Institute of Banking and Finance (BIBF), Bahrain
  • Planning and Delivering Training Sessions to Groups – level 6- 8 credits – Scottish Qualification Framework – Quest (Scotland) Ltd.

Training experience in programs awarded by external awarding bodies:

  • Experienced Trainer for (ILM-endorsed/accredited qualifications) – UK
  • Experienced Trainer for (ISM-endorsed/accredited qualifications) – UK
  • Experienced Trainer for (International Coach Federation – ICF- approved programmes) – USA
  • Experienced Trainer for (Association of Coaching AC- approved qualifications) – UK
  • Registered Mentor with International Coach Federation – USA


  • Board Member in Bahrain Society for Training and Development, Director of Professional Development Youth Leadership Programmes. (BSTD-2014-2022 – four terms)
  • Served as board president for International Coach Federation (ICF-Bahrain Chapter – May 2018-May 2020).
  • Delivered over 100 youth development and self-empowerment programs to over 2600 people in the last five years as a volunteer.

Training Areas of Expertise:

Sameera has designed and facilitated many training programs throughout her career; below is a list of a few areas:

  • Leadership development programmes for major companies in the Kingdom (both training and coaching projects)
  • Coach training programmes (for over 200 coach practitioners and ICF and AC-approved programmes)
  • Problem-solving & creative thinking using “Design Thinking” process for improvement projects
  • Emotional intelligence & communication skills
  • Improving customer experience programmes
  • Team performance development programmes (both training and coaching projects)
  • Planning and organizing skills for personal and professional effectiveness.
  • Mastering selling skills programmes
  • Train the trainer (trained over 300 trainers)
  • University graduates’ programmes at major companies in the Kingdom.